SEO Services

The marketing world is full of silly acronyms and constant tech updates, there’s a lot of noise and we’re here to cut through it for you. Our SEO services keep things clear and concise with only proven ‘white-hat’ methods used for boosting your online presence.
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With over 200 continually evolving factors that help determine where a website ranks, it’s easy to see why people might be confused about SEO.
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Over the past decade, there have been a number of major updates to Google’s ranking algorithms. Some factors that once impacted page rank became obsolete while other new ones were added. It can be difficult to keep track of what works and what doesn’t.
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The good news is that there are certain pillars of optimization that stay the same over time, and the first step in ranking is to build an excellent website that focuses on solid on-page content and has a sound technical setup (the faster & lighter the website, the better).

Real-Time Reporting

We build you neat customized dashboards you have access to in Google Data Studio so you can keep a constant eye on progress. You’ll like them so much you can print them off and get them framed (if you really want to).

With over 200 different ranking signals, it is difficult to predict how long it will take a website to rank. In our experience clients typically see significant improvement on long-tail keywords in the first 90 days and more competitive search terms around 180 days. Search engine optimization is a long-term strategy but has consistently proven to provide one the best digital marketing services ROI over time.

Will SEO work for me?

Yes absolutely, SEO works for every industry. However, it isn’t an overnight process. SEO takes time, patience and persistence. If you’re interested in investing in your marketing for the long term then SEO is the perfect solution and can generate sustainable leads. We’ve seen SEO success across a variety of clients, from eCommerce to B2B.

SEO is a marketing strategy to increase search positions, for delivering organic search traffic, it’s a long-term strategy and results in sustainable (earned) website traffic. SEM (search engine marketing or also known as pay per click/PPC) is the process of gaining website traffic by purchasing ads on search engines (most notably Google Ads). The benefit of SEM is that you can start generating traffic and sales much sooner. A solid SEO and SEM strategy should work together seamlessly to cover each other’s weaknesses. Allowing you to consistently generate leads, stay one step ahead of the competition and steadily climb up the Google rankings.

Which is better, SEO or SEM (PPC)?

SEO strategies are best for long-term sustainable online growth, while pay per click can provide a quick boost to your traffic and fast leads. We recommend using both together for a complete digital marketing strategy.
In addition to SEO services, IT UPSIDER also offers:
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– Google Ads Services
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– Facebook Advertising Services

On-page search engine optimization is the process of improving your website content with keywords or keyword phrases that are relevant to what you want to rank for in organic search results. Common on-page SEO practices include optimizing title tags, content, internal links and URLs. There’s more to on-page SEO than cramming keywords into your page’s HTML, to rank for content in 2021 we also optimize your content for:
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– User experience
– Bounce rate
– Search intent
– Click-through rate
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Using industry-leading software, paired with a modern approach our SEO specialists can find the best keywords for your business and enhance your content to rank on the first page of Google.

What is technical SEO?

Technical search engine optimization (SEO) refers to the process of ensuring that your website content and code are designed in such a way as to provide Google’s search engine crawlers full access, so it can index pages for its database. This includes things like making sure meta tags are formatted correctly, ensuring the site is mobile-friendly, a fast page load speed, a well-formatted sitemap and much more.

As a baseload, we measure our performance with a range of metrics, including:
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– Organic traffic sessions
– SEO rankings
– Organic customer conversion rate
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We understand that every business is unique, that’s why we also adopt a custom approach with our SEO service to each project. We work with you to determine your digital goals and ensure that our performance is measured on the metrics that matter for your business.
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We customize each campaign to meet your business’s goals and objectives. IT UPSIDER’s methodology is agile and allows for quick pivots to accommodate new opportunities as they arise in the fast-paced digital world.